Think of it as creating a "personality" for your website. Investing in a punchy brand identity on your home page is essential if you want to slay the competition-increased engagement, better conversions, and total success. It has to match your company's style, give people something to marvel at, and keep them coming back asking for more. Your home page should be smokin' hot, not only visually, but also content wise. Let's dive deeper into the essential elements of an effective home page.ġ.Ğstablish a strong, memorable brand identity Build trust and credibility with visitors.Highlight key products/services and the problems they solve.Establish a strong, memorable brand identity.The truth is, your website’s home page has 5 main functions: The same goes for a home page: the more inviting and engaging it is, the more likely visitors will spend time on your site. You want your guests to feel welcome and have a great time, so you need to put effort into making sure everything is perfect. Having an engaging home page is like being the host of a party. When I tell clients that their home page (and in fact most of their website) should be focused on their customers and the problems they solve, rather than themselves, I often get surprised reactions. It is an important indicator of how effective a website is at engaging its audience. In case, you haven’t heard the term, bounce rate is a metric used to measure the percentage of visitors who navigate away from a website after viewing only one page. You can expand on those points further, but these core messages offer a good perspective of the value and benefits your product can offer, and they are easy to remember and communicate. As an example, you might focus on how your product costs less to buy, provides great battery life, and delivers stellar performance. Speeds and feeds definitely have a place for showing prospects that your product can outperform the competition, but the message often won't be clear to anyone other than hard-core tech enthusiasts.Īn alternative is to focus on ‘‘the three Ps’’ – price, power (i.e., energy consumption), and performance which will highlight the benefits your technology delivers. KISS applies to all technologies, whether you’re a provider of software, hardware, or both. Even if you do end up having to talk about technology, keeping the message simple and easy to understand can make a real difference. By keeping it simple, you can get key messages across really effectively. This is where I think the KISS principle can really help. It is pretty much unavoidable when a product is the heart of what makes a technological device great. Many companies in the IT industry, however, tend to be over-technical at times. Customers want to be reassured that are buying good, reliable, proven and state-of-the-art products, and that they are getting the very best solutions for their needs. Of course, companies that design solutions that drive technology products need to talk about the core technology at some point. Even though we know we should be focused on explaining the benefits, we often spend far too much time talking about the technology. Technology by its very nature is difficult to explain, and there can be a temptation to impress customers with specifications, fantastic capabilities, and performance of a product rather than explaining in simple terms how the product could make one’s working or home life better. The KISS principle is one that IT business leaders and sales reps often have a hard time following, and it’s perfectly understandable.
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